The hallmark of every successful business is the reliability of its products and services. In today’s digital era, gathering genuine feedback from satisfied customers is a sure-fire way of establishing your credibility. When a person posts a review, they are putting their name on the line. Thus, online customer reviews are as powerful, if not more, than any other marketing tool out there.
As per BrightLocal’s 2019 Local Consumer Review Survey, 82% of consumers read online reviews of local businesses, with an average customer reading ten reviews first before deciding to make a purchase. In the same customer survey, 91% also say that positive reviews make them more likely to trust a company and visit their page. These data highlight the importance and efficacy of ratings and feedback in hooking potential buyers and driving more traffic to your website.